Packaging Facelift for Prior Liveche

Rebranding project made for Prior - by Dinamo Design 2009

Prior Liveche is a premium poultry brand in Norway. Three selective farms in the south east of Norway produce premium chickens
and has developed special standards to make premium meat, close to the well known Label Rouge production in France.
They live much longer, feed on specially developed recipies and can move around freely on huge living spaces.
One of the special ingredients in their food, is a herb called løpestikke, Liveche is french for løpestikke and from old times it was known as a loveherb.
So Liveche is chickens bred and fed with love...

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